Marketing is about telling stories & connecting emotionally with your audience. You can't make an emotional connection unless you reach someone's drivers; the very things that motivate them to do what they do every day. Using Driving Forces to craft your message helps you reach your ideal audience.

If you were able to increase your chances of accomplishing anything you set out to accomplish, wouldn't you want to do that? Everything starts with communication. These 5 ways to make communication more effective can help you win influence, gain advantage and have better outcomes.

All people have a unique behavioral style. Using the concepts of DISC, we can break those behaviors into four distinct styles. Use these 4 communication tips when using DISC to be able to recognize and adapt to the four primary styles to improve communication with others.

Improve Emotional Intelligence and you can improve virtually all other aspects of your life. Emotional intelligence, specifically the art of self-regulation, is the key to successful communication between people.

DISC is an assessment used to study human behavioral styles. DISC is made up of Dominance, Influence, Steadiness and Compliance. Those with high Dominance (high D) often waste time due to habits associated with D behavior. Here are five reasons why high-Ds waste time and how to fix the problem.

Are pre-employment personality tests something to embrace or to fear? Also known as behavioral assessments, these tests generate information about a person, based on that person's own responses, that predict how that person may perform in a specific job.