Sep 05, 2018 | 3
Minute Read

The 12 Driving Forces Defined [Infographic]

12 Driving Forces

12 Driving Forces are personal drivers or motivators; the “why” someone does what they do. Created by TTI Success Insights, 12 Driving Forces helps to uncover and explain a person’s motivating factors. Motivators/ drivers can be thought of as the areas of life that a person is passionate about or things perceived by an individual as important. A person's drivers provide their purpose and direction in life.

The 12 Driving Forces are based on six keywords, each driver representing two unique approaches to the six keywords. There is no “good”/“bad,” or "right/wrong;" the Driving Forces simply measure what motivates a person's behaviors. In the chart below, the keyword is in the middle and the corresponding Driving Forces appear to each side of the six keywords. All descriptions represent people...

Instinctive

Driven by utilizing past experiences, intuition and seeking specific knowledge when necessary.

Knowledge
Intellectual

Driven by opportunities to learn, acquire knowledge and the discovery of truth.

Selfless

Driven by completing tasks for the sake of completion, with little expectation of personal return.

Utility
Resourceful

Driven by practical results, maximizing both efficiency and returns for their investments of time, talent, energy and resources.

Objective

Driven by the functionality and objectivity of their surroundings.

Surroundings
Harmonious

Driven by the experience, subjective viewpoints and balance in their surroundings.

Intentional

Driven to assist others for a specific purpose, not just for the sake of being helpful or supportive.

Others
Altruistic

Driven to assist others for the satisfaction of being helpful and supportive.

Collaborative

Driven by being in a supporting role and contributing with little need for individual recognition.

Power
Commanding

Driven by status, recognition and control over personal freedom.

Receptive

Driven by new ideas, methods and opportunities that fall outside a defined system for living.

Methodologies
Structured

Driven by traditional approaches, proven methods and a defined system for living.

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Dave Clark