Human beings are very complex. While we can observe behaviors, other factors that make up who an individual is must be measured through other means, notably assessments. Ron Price of Price Associates presents 5 reasons why understanding acumen is so important.

Four main factors make up the majority of behavioral styles. Most people have a tendency to have one factor be more robust than the others. For high-Ds in the DISC profile, it's all about tackling problems and challenges. Sometimes this can come at the expense of people skills.

Marketing is about telling stories & connecting emotionally with your audience. You can't make an emotional connection unless you reach someone's drivers; the very things that motivate them to do what they do every day. Using Driving Forces to craft your message helps you reach your ideal audience.

If you were able to increase your chances of accomplishing anything you set out to accomplish, wouldn't you want to do that? Everything starts with communication. These 5 ways to make communication more effective can help you win influence, gain advantage and have better outcomes.

Leaders come in all shapes and sizes-and all behavioral styles too. While it may be common to see demonstrative, high energy leaders, that is not a prerequisite to succeed in a leadership role. Any behavioral type can be a leader, it's just a matter of finding your personal niche that works for you

What assessment provider is best for you? TTI Success Insight's Talent Insights measures both behaviors and motivators. Learn the difference between TTI SI and the competition.